Chief Marketing Officer (CMO) - BRI Finance Regular (Balikpapan)

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) in Balikpapan, Kalimantan Timur and lead the strategic marketing initiatives for BRI Finance Regular. This is a unique opportunity to drive brand growth, customer acquisition, and market leadership in the financial services sector. As the CMO, you will be responsible for developing and executing comprehensive marketing strategies that align with the company's vision and goals, leveraging your extensive experience and industry knowledge to build a strong brand presence and foster customer loyalty.

At Mandiri Andalan Utama, we are committed to delivering innovative and reliable financial solutions to our customers. Located in the vibrant city of Balikpapan, you will have the chance to work in a dynamic and fast-paced environment, collaborating with a talented team of professionals to achieve our collective objectives.

In this role, you will be responsible for overseeing all aspects of marketing, including brand strategy, digital marketing, market research, and customer engagement. You will work closely with cross-functional teams to develop and implement marketing campaigns that drive customer acquisition, retention, and satisfaction. Additionally, you will be responsible for monitoring market trends, analyzing customer feedback, and identifying opportunities for growth and innovation.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand growth and customer acquisition for BRI Finance Regular.
• Oversee all aspects of marketing, including brand strategy, digital marketing, market research, and customer engagement.
• Collaborate with cross-functional teams to develop and implement marketing campaigns that drive customer acquisition, retention, and satisfaction.
• Monitor market trends, analyze customer feedback, and identify opportunities for growth and innovation.
• Leverage industry knowledge and experience to build a strong brand presence and foster customer loyalty.
• Manage and mentor a team of marketing professionals to ensure the successful execution of marketing initiatives.
• Report to the executive team on marketing performance, providing insights and recommendations for strategic decision-making.
• Stay up-to-date with the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a proven track record of success in developing and executing strategic marketing initiatives.
• Proven experience in leading marketing teams and driving brand growth in the financial services sector.
• Strong understanding of digital marketing, including SEO, SEM, social media marketing, and email marketing.
• Excellent communication, leadership, and project management skills.
• Proficiency in using marketing software and tools, such as Google Analytics, Hootsuite, and CRM systems.
• Certification in marketing or a related field is a plus.
• Ability to work in a fast-paced and dynamic environment, with the flexibility to adapt to changing priorities and deadlines.

🛠️ Keahlian

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